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Thu, Dec 03



Rethink Your Business for 2021 (session 4 of 4)

Was your business impacted by COVID-19? This webinar series will help you evaluate your strategy and business model to create a new roadmap for 2021. You’ll learn to use the Business Modal Canvas process to develop a clear picture of your best strategy.

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Rethink Your Business for 2021 (session 4 of 4)
Rethink Your Business for 2021 (session 4 of 4)

Time & Location

Dec 03, 2020, 6:00 PM – 7:30 PM PST


About the event

Running a business in 2020 has been tough. But now is the time to re-evaluate your business model and pivot your value proposition to meet your customers’ changing needs. This webinar series will help you evaluate new opportunites and create a roadmap for 2021.

  • Create New Businesses - how has the pandemic changed consumer and business needs for familiar markets
  • Pivot into adjacent markets - Can your existing business pivot into adjacent markets based on your existing assets in your business model
  • Pivot into new distribution channels - are there new post-pandemic distribution channels
  • Digital acceleration - Given the world's exposure to remote everything can you pivot to a fully digital business model.

You’ll learn to use the  Business Modal Canvas process to develop a clear picture of your best  strategy.

Here are the topics that will be covered and what you’ll accomplish:

Session 1: Value Proposition

The value proposition should be a credible and coherent set of claims that demonstrate the value of your product or service. A good value proposition describes the tangible results; the value you provide to  customers.

Session 2: Customer Discovery

Customer interviews help you gather information about the customer problems and identify pain points. This session will help you learn how to separate the good feedback from the bad feedback. In addition, you’ll  learn how to get, keep and grow their customer base.

Session 3: Feasibility

Entrepreneurs need to combine the right strategies, partnerships, and organizational capabilities to be successful. In this session, you’ll focus on activities and resources that are necessary for your businesses to operate. You will also explore the benefits of partnerships.

Session 4: Viability

Do you have enough customers to cover your costs? How do you make money? This session will cover the ins and outs of pricing tactics and  revenue strategies.

To ensure maximum engagement, this session is limited to 25 participants. CoLab members have priority.

This workshop is presented by Denise McKenzie

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